TikTok & Amazon’s New Deal: Embracing Full-Funnel Convergence
TikTok and Amazon have had a symbiotic relationship in the years since TikTok’s popularity blew up in 2020. The app has a major influence over
December 11, 2024
Show Me The Insights
To do great marketing, you need to stay in the know and ahead of the curve. Get the latest news and strategies from our experts, clients, and network to make sure your marketing performs—and your business gets results.
The Wide World of Marketing
EVERYTHING YOU NEED TO KNOW TO THINK LIKE A CHALLENGER
The New Shopping Journey: A Game of Chutes and Ladders
In years past, marketers could draw clear lines between platforms and the very specific ways consumers used them. But that era is over: behavior, preferences,
December 11, 2024
AI’s Holiday Impact: Tech’s Role in the Most Wonderful Time of the Year
Melior CEO and Co-Founder Ryan Markman contributed to this post. Whether you’re trying to reach your audience, figure out the perfect gift suggestions for consumers,
December 11, 2024
Beyond Gen Z: Marketers Are Missing Out On Older Generations
It’s no surprise that Gen Z and millennials have taken center stage for marketers in the 2020s. As the new kids on the block, these
December 5, 2024
Retail Media Revolution: The Next Generation of In-Store Ads
As data deprecation looms, the power of retail media first-party data has been hailed as the next frontier in advertising. But applications of that data
November 11, 2024