Our Solutions
Challenger Labs
Your brand needs to stay ahead of the competition. That’s why we run thousands of tests to drive innovation across our 600+ clients and get you the vetted solutions you need to make an impact.
Always Be Testing
More knowledge helps all of our clients succeed. As a real partner in your success, we help you answer questions with real data pulled from across our client list so you can improve
Testing Culture
We are running thousands of tests at any given time to help you identify the right strategies to drive performance.
Scientific Method
We employ a rigorous method to our data analysis to build actionable insights and share them with our clients.
Constantly Iterating
Instead of relying on gut feelings or continuing to do what’s worked in the past, we use data to drive new strategies.
Increased Efficiency
Improve campaign creative and refine bidding strategies to make the most of your budget and get results.
The Network Effect: Intelligence Beyond Your Brand
There’s a lot you can learn from your own data, but we’ve invested in aggregate, proprietary data analysis across our client list that gives those insights deeper context. Get credible intelligence to help improve:
- Performance creative
- Bidding strategies across channels
- Industry benchmarks for KPIs
- Media investment
DOT.PRO: A Better Testing Framework
We know that actionable results require a rigorous and effective testing framework. That’s why we built the DOT.PRO process. First, our team focuses on DOT (documentation of testing): testing methodology, hypotheses, execution and measurement for specific, targeted pilot accounts.
- Smart Shopping
- Google Discovery Campaigns
- Showcase Shopping
- RSA vs. ETA
- RDA vs. Banners
- Organic Shopping Beta
- Intelligent Keyword Pruning
- Causal Inference Testing
- Fire Framework
- Pure Broad + Automated Bidding
